Rosie Collection
Location & Date:
Ithaca, NY - Winter 2021
Employer:
Rosie Applications
Rosie is a B2B SaaS company - Providing the technology for independent grocers to sell online for pick up or delivery as a white-label brand. Being part of the Marketing team we are here to test different tactics that help communicate our technology to local grocers through digital platforms such as digital ads, social media, and more!
As the designer, I’m here to elevate our brand to stand out from our competitors. To create visuals that increase engagement and brand awareness. I also discovered new ways to scale artwork efficiently across different channels using Figma and Sketch. Here are a few examples that demonstrate some of my recent works with Rosie. Enjoy!
Switcher Ad Campaigns
A campaign that is running to target retailers who are currently signed with an existing e-commerce platform to inform them that it may be better to switch. Here we were able to conduct a few different tests such as screenshots of the app vs abstract illustrations.
2021 Holiday Images for Social
Here is one of my favorite illustrations used for social media to send everyone warm holiday wishes from the Rosie team. Before my time, Rosie relied a ton on stock photography. While stock photography is useful, it’s also widely accessible to our competitors and to the rest of the world. So how do we create visuals that are specific to Rosie? How can we create an image and tie it into our brand? I created graphical elements with an understanding of Rosie’s values, mission and products. I added silhouettes and energetic elements that ties everything back to Rosie at its core.
Fabricated Retailer Screens
When advertising for our Store Branded Mobile app (A white label product Rosie offers to have a retailers’ store available in the App and Google Play) we needed a way to advertise this product without using our existing retailers. I created fabricated retailers, then utilized components in Figma to help create ready-to-go screens for various use cases such as digital ads, social and blogs. Displaying the screens on our visuals help potential retailers understand how our product would look like in their shoppers hands.