2020 Holiday Campaign

Location & Date:

Redmond, WA - Winter 2020

Employer:

Plugable Technologies

During the holiday season of 2020, Plugable had discounts projected to run for a few weeks. To kick it off they needed to broadcast a holiday marketing campaign. They needed social assets that were cross-functional for all our social platforms. Such as Facebook, Linkedin, Instagram and Twitter. Including other various platforms - email, ads, Amazon store, and the Plugable Website.

Streamline and Design

I was to design and find a solution and ensure these assets were created responsively for the various digital platforms. To stay organized I collected the information and copy using Google Sheets. This includes discounted products, prices discounts, and links.

I had to account for how the images were being displayed on different platforms. For example, 4 images in a Facebook post are laid out differently than 4 images on a Twitter post. So I gathered the different aspect ratios and social post layouts.

After understanding the different layouts I went to illustrator to create responsive artboards. This way it will help streamline the process when creating and exporting images. In some circumstances, I had to design for platforms with specific requirements separately. Then I created a theme beginning with a generic banner and a product post. From there, I applied the theme to the rest of artboards creating cohesive designs.