Project:
Bump
Location & Date:
Seattle, WA
Spring 2019
Role:
UX Researcher
Interaction Designer
Visual Designer
There is no doubt that it is becoming more difficult to create new friendships, especially when you’re new to the city and everyone seems to be a stranger. It is also difficult to have meaningful conversations when everyone is constantly on their phone. This case study finds the solution to creating new friends in today’s digitally-driven society. By leveraging technology, this solution will create long-lasting friendships and memorable experiences.
Problem Statement
Those who are new to the city need a way to easily find people with compatible personalities to befriend because of terrible past experiences meeting new people who were either boring or rude.
User Research
Research Goals
Understand how individuals meet other people whether virtually or in-person.
Discover how individuals determine when establishing a friendship.
Uncover any pain points when meeting new individuals when meeting new people.
Methodology
For my methodology, I conducted user interviews along with online surveys for those who weren’t able to have an in-person interview. Not only would I have still gained insight from individuals in-person but I will gain insights from those who have more clear and concise throughout answers.
Online Surveys
Conducting User Interviews
Key Results
2 out of 5 participants expressed they did not think safety was an issue meeting
5 out of 5 participants mentioned that they prefer to meet people in person and preferably through mutual friends
5 out of 5 participants said they had negative experiences meeting people who were rude or didn’t reciprocate the same interests
“I don’t normally meet strangers but meeting mutual friends usually gives that sense of trust.”
- Bump User Interviewee
Julia Doan - Seattle, WA (24)
The Go Getter Ambivert
Bio and Demographics
Tech Experience: Mac user with PC History
Ethnicity: Asian-American
Relationship Status: Single
Education: Bachelor’s Degree
Employment: Traveling Finance Consultant
Social Media: Instagram, SnapChat, Facebook
Daily Routine
Wakes up and browses social media platforms. Continues to occasionally browse social media throughout the day. Heads to work, then gym and meditates/reads, has dinner and finishes the night with work and emails.
Very outgoing and social drinker, hangs with friends after work and on the weekends. Travels for work but also enjoys non-essential traveling with friends. Mainly uses an iPhone and a laptop when needed to do work.
Competitor Research
Research Goals
Understand the meeting app place
See common features and themes
Discover each apps MVP
Methodology
Feature Comparison Chart
Competitor Map
Competitive Analysis
Key Results
Most apps were in the space for dating and are used by individuals who want to meet others
Create profile and populate feeds based on interests and location
Direct message in application
User Testing
Users were given three tasks to complete, given after each task was completed. Having the user complete the tasks helped me understand that the flow of the wire frames could be streamlined and more content was needed to guide the user during each case scenario.
The results were pretty clear that the idea was useful. But some of the options selections weren’t clear and disrupted the pathway for the user. Seeing users at first hand opened up those discoveries. One major key takeaway was to make a way to make the app less romantic since 1:1 settings could appear like so.
Introducing Bump
Whether you are in a new city or would just like to meet someone new, we pick out the people who you would be most compatible with. With the help of 16personalities.com and the use of technology today, the Bump Application will help users meet compatible individuals and groups. Create an account, take the personality test,and we will match you with compatible individuals.
Swipe up to confirm or swipe down for no. Once both sides confirm you will be able to message each other. Enable compatible friend groups to populate on your home screen. This feature is located on the navigation menu at the bottom right-hand corner. You will be able to see your new friends and message different people or groups.
